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Special Message from the
President
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Dear Lion Graver,
Get
ready to come out of your dens and roar! Lions In Sight is fast
approaching.
What is Lions in Sight?
Most people
know Lions very well for our work in sight, but too often we
are not 'in sight' of the public. Some Lions even say we
are a 'best kept secret'. So to increase our
visibility, I have asked all clubs and districts worldwide to
organize public awareness events during the last two weeks o f
January 2010 in a special campaign called Lions In Sight.
The goal is very simple -- to raise public
awareness to who we are and what we do.
To help
you get ready, a special Lions In
Sight section on our web site has suggested activities,
promotional ideas, and helpful tools such as sample press
releases, downloadable posters, newspaper ads, a new billboard
advertisement, and other materials.
 It's easy - 3 steps is all it takes for a successful
Lions In Sight event:
1. Tell the public about your
club by placing an ad in the newspaper, putting club posters
in shop windows or public places, or by issuing a press
release to your local newspaper or television station.
2. Hold a community open house or set up a
Lions information table at a public place where Lions can
greet people and inform them about Lions activities and who we
are.
3. Organize a project to which the public
can be invited to see Lions in action and experience our kind
of fun and service.
Above all, be creative and
use your network of Lion friends to generate ideas for
interesting events and winning promotions.
Let Us Spotlight Your
District's Campaign
I am asking district
governors to contact the public relations division manager,
Dane LaJoye, during the month of November with an overview of
your Lions In Sight activities. The most creative and
unique activities will be prominently featured on the
association's web site, and some will be selected for special
public relations support from LCI. Contact Dane by email or by phone at
630-468-6764.
As
an incentive, district governors who achieve over 50% club
participation will receive a specially designed Presidential
Certificate and will be recognized on the LCI web
site.
By raising our visibility in the 45,000
communities we serve during this special campaign, we can
introduce our great organization to thousands and thousands of
service-minded people like us.
So again, Lions,
let's together come out of our dens and roar... as we "Move to
Grow".
With cordial
regards,
Eberhard J. Wirfs, International
President
Lions Clubs International
MOVE TO GROW
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